AUGUST 28TH

HERE'S AN EXCLUSIVE LOOK AT THE NEXT DADA RELEASE

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INTRODUCING

DONSDNTDIE COLLECTION

Dons Dnt Die isn’t just fashion — it’s legacy in motion.

This collection was built on the belief that true impact never fades. Even after a Don takes their last breath, their spirit, influence, and presence echo through culture, community, and strangers they never met. These aren’t just clothes — they’re reminders that the mark you leave can outlive you. Because when you move with purpose, you never really die.

FIRST LOOK

DADA ROCKSTAR JORTS

8/28/2025

FIRST LOOK

DONSDNTDIE LUXURY TEE

8/28/2025

DADA ROCKSTAR JORTS

luxury x culture

The DADA Rockstar Jorts are a bold declaration of rebellion and craft.

Fully custom, layered in standout detail, and tailored with our exclusive two-way fly closure — a patented Don Dada innovation. These aren’t just jorts; they’re the beginning of our blueprint — fusing luxury craftsmanship with fearless energy. Designed to feel like they were made just for you, because every Don deserves a piece that fits like legacy.

What's New

  • Heavy wax material
  • Luxury stones
  • Heavy accessory chain included
Release Date: August 28th, 2025
12:00 PM EST

DONSDNTDIE TEE

luxury x culture

The Luxury Dons Dnt Die Tees are living proof that culture never dies.

Each tee is a piece of art — capturing moments, memories, and messages that were never meant to fade. Whether it’s a shirt that speaks for your neighborhood or your name rings global, the impact is the same: real Dons leave a presence that can’t be erased. These graphics are built to outlast trends — just like the ones who wear them.

What's New

  • Distressed shirt design
  • Luxury graphics
  • Loose crop style
Release Date: August 28th, 2025
12:00 PM EST

DONS

DNT DIE

DADA

ROCKSTAR JORTS